Futures

In response to the concerns of British Marine members, detailed research was undertaken during 2017 to establish the facts behind perceived industry views regarding the future shape of the consumer market. Specifically, leisure boating customer numbers appear to be declining with fewer younger or new customers taking their place. Four specific areas were researched: Social context of future customers Statistics & Trends Emerging themes Benchmarking against other leisure sect ...

In response to the concerns of British Marine members, detailed research was undertaken during 2017 to establish the facts behind perceived industry views regarding the future shape of the consumer market. Specifically, leisure boating customer numbers appear to be declining with fewer younger or new customers taking their place. This summary booklet provides an overview of the research findings. ...

In response to recommendations included in the Leisure Boating & Watersports – Futures report British Marine contracted Arkenford Market Research to conduct further research to gain a greater understanding of the general public’s attitudes, barriers and motivations for participation and develop segmentation models for boating and watersports to assist with targeting recruitment, retention and marketing strategies. This work considered the retention of existing boaters and th ...

Building upon the Barriers and Segmentation Full Report to assist leisure marine industry stakeholders in developing participation products and initiatives the research is re-presented in this downloadable document. Underpinned by the full research report the Pen Portraits identify the needs and wants of each market segment and therefore helps the industry to fully understand how to attract newcomers and lapsers back to boating. ...