The experiences we offer will underpin our reputation. We will be judged quickly, and that view will be shared with others across the world at speed. This is how we can stand out on a global stage and redefine the 21st-century marine tourism experience. Most experiences now move back and forth between the digital and physical worlds; we must seek to develop that process and experience in both worlds to be seamless and enjoyable.
Our products will have to be refined and developed in order to meet rapidly changing customer expectations. We also have the chance to develop new products and services that capitalise on emerging technologies and opportunities in the low carbon and circular economies.